Jack’s Wife FredaCOOKING FROM NEW YORK’S WEST VILLAGE
Contribution by Julia Jaksic
From Jack’s Wife Freda, the New York City neighborhood restaurants with a worldwide following, a gorgeously illustrated cookbook filled with beloved recipes for accessible, delicious, and inventive Jewish comfort-food cooking at home.
Jack’s Wife Freda, a pair of downtown restaurants whose signs bear the illustrated face of their namesake grandma, have become part of the epicenter of Jewish comfort-food dining in New York’s Greenwich Village. With their communal, casual vibe and detailed coziness, the restaurants feel like home, and everyone–from the many local regulars to thousands of tourists just passing through–is greeted like family by owners Maya and Dean Jankelowitz, and their staff. And the food is another reason you never want to leave. A tempting and imaginative meld of Jewish immigrant traditions and recipes, the menu crafted by chef Julia Jaksic borrows from the Ashkenazi and Sephardic dishes of the Jankelowitz’s respective childhoods, along with the flavors of South African and Israeli cooking. Fans line up on Carmine and Lafayette Streets each morning for a taste of the legendary spicy baked Shakshuka, Eggs Benny with Beet Hollandaise, or Rosewater Waffles with Honey Syrup. The bustling lunch crowd digs into classics like Matzoh Ball Soup, paired with new favorites like Peri-Peri Chicken Wings infused with African bird’s eye chili, and Maya’s Grain Bowl with Turmeric Tahini Dressing. Refreshing daytime drinks including Cantaloupe Juice and Nana Tea give way to a signature New York Sour at five o’clock, alongside an appetizer of Fried Zucchini Chips with Smoked Paprika Aioli or Haloumi with Grapes. Dinnertime brings delectable crowd-pleasers that home cooks will turn to again and again: Spiced Rack of Lamb with Herbed Israeli Couscous, Duck Tagine, and Freda’s Fish Balls. Malva Pudding, Yogurt Panna Cotta with Rose Syrup and more are a perfect end to any meal.
Good food enjoyed with friends and family is the foundation of Jack’s Wife Freda, and Maya and Dean bring the same vibrant energy and love of great cooking and healthful eating to their first cookbook. Whether you live around the corner and pop in regularly for a favorite meal or look forward to an out-of-town visit, this beautifully illustrated and user-friendly book makes it easy to eat from Jack’s Wife Freda all day, every day.
Dean and Maya Jankelowitz are the co-owners of Jack’s Wife Freda, the wildly popular pair of identically named restaurants in New York City’s Greenwich Village and Soho neighborhoods. They have two children and live in downtown Manhattan.
“Thanks to Dean and Maya’s new cookbook, we now can get our hands on some of their most-loved recipes.” —Epicurious
“A gift to the hungry masses… Jack’s Wife Freda: Cooking From New York’s West Village is sure to be the must-have of any well appointed New Yorker’s library…Whip up your favorite menu standbys at home – from the always classic Madame Freda (Chrissy Teigen’s personal fave) to the ever delicious Green Shakshuka.” —Guest of a Guest
“The new Jack’s Wife Freda cookbook…showcases how to make the eatery’s signature dishes. Loaded with enticing photography, playful illustrations, and personal input from family, friends, and staff, this book celebrates the community that Jack’s Wife Freda has fostered—and invites you to join.” —Nylon
“Walking into Jack’s Wife Freda feels like a big, warm hug. Maya and Dean serve food you want to eat, anytime, any day. Though I’ll never stop parking myself at their restaurants, I can’t wait to re-create their favorites (and mine) at home.” —Jessica Seinfeld, bestselling author of Deceptively Delicious, The Can’t Cook Book, and Food Swings
“Jack’s Wife Freda, even with its infamous long wait lines, has retained the spirit of not just a neighborhood joint that welcomes with a smile anyone who’s willing to stop in, but has gone so far as to make you feel like family.” —Leandra Medine, ManRepeller.com
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