Evolving VeganDeliciously Diverse Recipes from North America's Best Plant-Based Eateries—for Anyone Who Loves Food


From actor and avid traveler Mena Massoud comes a collection of diverse, delicious, and accessible vegan recipes inspired from dishes all over the world, perfect for everyone at the table!

It’s safe to say that veganism is no longer just a trend. Lifelong vegans, part-timers, and aspiring vegans are a diverse and eclectic group of people from all walks of life and backgrounds, and yet, there’s very little out there in mainstream media that reflects this new reality.

The Evolving Vegan cookbook celebrates both flavors and stories from a wide array of plant-based eateries all across North America, proving that a plant-friendly diet is truly accessible to all! In this book you will meet Cyrus Ichiza from Ichiza Kitchen in Portland, whose Taiwanese mother inspired him to share his Southeast Asian roots through authentically flavorful vegan dishes. You’ll learn legendary behind-the-scenes secrets of San Francisco’s Peña Pachamama, a Bolivian plant-based restaurant that serves national dishes like pique macho and aji de fideo. And you can finally conquer veganism once and for all, without sacrificing the delicious flavors you love.

Containing recipes from many different countries and cultures, and including helpful tips for lifelong and transitioning vegans alike, Evolving Vegan takes you on a food-based road trip to explore the vibrancy of veganism across North America.

Mena Massoud was born in Cairo, Egypt. At the age of three he immigrated to Toronto, Canada, with his parents and two sisters. He is the founder of his company Evolving Vegan, which aims at making veganism accessible to all. Mena has also launched his nonprofit, the EDA Foundation (the Ethnically Diverse Artists Foundation), and his production company, Press Play Productions, which is currently in development on several projects, including Evolving Vegan the series, which will document Mena’s travels as he searches for the best vegan establishments around the globe.

Plant-based cuisine has changed drastically over the past decade. Let Mena Massoud show you the future of veganism filled with innovative, inviting, and delicious food that everyone can enjoy!  —VegOut, May 7, 2020

“You already recognize Mena Massoud as the actor who brought Disney’s titular character from Aladdin to life on the big screen. But did you know he’s also written a book that explores vegan food across the country? Evolving Vegan is … filled with drool-worthy recipes and personal reflections from his travels across North America.”—Whitney Jefferson, Buzzfeed

“In addition to gorgeous photos and delicious recipes inspired by these incredible people he met on his travels, Evolving Vegan also celebrates the incredible cities he visited, the different cultures he encountered, and Mena’s personal journey towards plant-based living with heartfelt stories, advice, and some of the actor’s favorite recipes.”—VEGWORLD Magazine

“Mena Massoud, who stole our hearts last year in Disney’s Aladdin, knows a thing or two about eating vegan on the go. With his latest endeavor, a cookbook/travel guide hybrid that hits shelves in September, the actor melds his personal journey toward meat-free living with heart-felt stories, advice, and recipes from some of the continent’s best restaurants. Evolving Vegan: Deliciously Diverse Recipes from North America’s Best Plant-Based Eateries—for Anyone Who Loves Foodserves up delectables, such as Spicy Dan Dan Noodles and Boston Cream Pie-Cake, that are easy to re-create at home” —Megan Johnson, Yoga Journal

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